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Building a Sales and Marketing Strategy That Works for Food Startups
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Introduction Marketing and selling in a food startup isn’t about big ad budgets or viral trends—it’s about reaching the right people with the right message, consistently. For the first two years, your strategy needs to be lean, focused, and driven by results. At FoodResso, we help food entrepreneurs build grounded,…
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Project Management in the Food Industry: From Concept to Execution
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Introduction Whether you’re launching a new dairy product, setting up a production line, or expanding your factory, success in the food industry depends on strong project management. With tight regulatory requirements, short product life cycles, and complex supply chains, food projects demand a structured yet flexible approach. At FoodResso, we…
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Mastering Production Management in Food Manufacturing: Systems, Challenges, and Success Tools
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Introduction Production management is the backbone of any food manufacturing operation. Whether you’re making dairy, snacks, ready meals, or beverages, managing time, labor, machines, and materials effectively is what separates high-performing plants from struggling ones. At FoodResso, we help food businesses streamline their production from the ground up. This article…
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Lean Manufacturing in the Food Industry: Applying the Toyota Production System to Boost Efficiency
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Introduction Waste is the enemy of profit in food manufacturing. The more your processes consume time, materials, or labor without adding value, the more you lose margins and customer trust. That’s why many food manufacturers—big and small—are applying Lean Manufacturing, a philosophy made famous by Toyota, to streamline operations. At…
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How to Select Your Food Process and Packaging Line: A Step-by-Step Guide
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Choosing the right processing and packaging line is one of the most critical decisions in setting up or scaling a food manufacturing facility. The right equipment boosts efficiency, ensures food safety, and reduces long-term operational costs. But the wrong choices can cause production delays, quality issues, and wasted investment. In…
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How to Choose the Right Liquid Milk Filling Line for Your Business
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Introduction In the fast-evolving dairy industry, selecting the right milk filling line is one of the most critical investments for both startups and established producers. A misstep can lead to production bottlenecks, hygiene compliance issues, product losses, and unnecessary operational costs. At FoodResso, we support food businesses across the MENA…
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Boosting Factory Productivity in the Food Industry: Metrics, Formulas, and Practical Improvements
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Introduction In food manufacturing, productivity is the heartbeat of profitability. A highly productive factory ensures that raw materials are efficiently converted into high-quality finished goods — with minimal waste, downtime, and energy usage. Yet many factories, especially in developing markets, operate far below their potential. At FoodResso, we work with…
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How to Price Your Food Product: Strategies That Work in the Real World
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Introduction Pricing is not just a number — it’s a signal to the market. In the food industry, it tells your customers where your product fits: is it premium, everyday, artisanal, mass-market? Yet, many startups and small brands struggle to get it right. Price too high and you lose customers.…
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