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The Saudi Coffee Revolution P1 – Engineering a High-Margin Cafe Concept for the Riyadh 2030 Market
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Abstract: In the Kingdom of Saudi Arabia, coffee is not just a beverage; it is a foundational pillar of social fabric and national identity. As Riyadh transforms into a global metropolis under Vision 2030, the “Third Wave” coffee scene has evolved from a trend into a hyper-competitive industry. This masterclass deconstructs the shift from…