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The Startup Dilemma in the Food Industry: Hard Lessons from Reality
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Introduction Launching a food startup sounds exciting — after all, everyone eats, and trends like plant-based, functional nutrition, and clean-label products are booming. But beneath the surface lies a brutal truth: most food startups struggle to survive the first few years. Ben Horowitz, in his book The Hard Thing About Hard Things, shares a…
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Building a Winning Innovation Strategy in the Food Industry: A Practical Guide
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Introduction Innovation is no longer a luxury for food businesses — it’s a necessity. With rapid shifts in consumer behavior, regulatory frameworks, supply chain challenges, and sustainability pressures, companies that fail to innovate risk becoming irrelevant. But while “innovation” is a buzzword, turning it into a strategic capability requires more than occasional brainstorming sessions.…