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Part 2: The Operational Engine – Supply Chains and Digital Resilience
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For Part one : https://foodresso.com/the-architecture-of-appetite-in-gcc-leveraging-behavioral-economics-to-optimize-restaurant-margins/ Abstract: Operational excellence in 2025 requires more than just a well-designed menu; it requires a resilient backend. Part 2 of this series moves into the “engine room,” analyzing the Menu Engineering Matrix and the shift toward digital-first models. We address the unique challenges of the MENA supply chain—inflation and…
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The Architecture of Appetite in GCC : Leveraging Behavioral Economics to Optimize Restaurant Margins
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Part 1: The Behavioral Blueprint – Engineering the Consumer Decision for Maximum EBITDA Abstract: In the high-stakes F&B markets of Dubai, Riyadh, and Doha, the menu is often the most undervalued strategic asset. This article shifts the perspective from culinary artistry to behavioral economics. By analyzing the “Architecture of Appetite,” we explore how price…