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P3 – The Horizon: Local Sourcing, Sustainability, and the Roadmap to 2030
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Abstract: The final phase of the Saudi Coffee Revolution is a return to the roots. With the Public Investment Fund (PIF) pouring billions into the Saudi Coffee Company and the revitalization of the Jazan region, “Local Content” is shifting from a buzzword to a premium product category. This chapter explores how to integrate Khawlani…